GoldBod Jewellery, a subsidiary of the Ghana Gold Board, has officially announced the appointment of celebrated media mogul Kwabena Anokye Adisi, popularly known as Bola Ray, and award-winning actress and television personality Joselyn Dumas as its new Brand Ambassadors.
The strategic partnership is designed to amplify Ghana’s rich gold heritage and spotlight the nation’s artistry in crafting authentic, ethically sourced gold jewellery of global standards. With Bola Ray’s charisma and Joselyn Dumas’s elegance, GoldBod Jewellery aims to strengthen its brand presence both locally and internationally, while redefining luxury through Ghanaian craftsmanship.
Speaking at the unveiling ceremony held at the GoldBod Head Office in Accra, Mr. Sammy Gyamfi Esq., Chief Executive Officer of GoldBod Jewellery, described the partnership as a pivotal step in promoting Ghanaian excellence in jewellery fabrication.
“Bola Ray and Joselyn Dumas represent excellence and authenticity — the very values that define the GoldBod Jewellery brand,” Mr. Gyamfi remarked. “Their appointment as brand ambassadors marks a major milestone in our mission to promote local value addition to Ghana’s gold resources.”
Mr. Gyamfi also emphasized that this collaboration aligns with President John Mahama’s visionof positioning Ghana as a leading hub for authentic gold jewellery and ornaments in Africa.
As part of their ambassadorial duties, Bola Ray and Joselyn Dumas will lead brand campaigns, media engagements, and public outreach programs designed to showcase GoldBod’s latest collections of fine gold and diamond jewellery, bespoke ornaments, and refined luxury accessories.
With this partnership, GoldBod Jewellery reinforces its commitment to elevating Ghana’s gold industry — celebrating tradition, artistry, and innovation while sharing the timeless beauty of Ghanaian gold with the world.
