MultiChoice Ghana, operators of DStv, could face a suspension of its broadcasting licence today if it fails to slash subscription prices in response to the recent appreciation of the Ghanaian cedi.
The deadline was set by the Minister of Communications, Digital Technology and Innovation, Samuel Nartey George, following what he described as MultiChoice’s unjustified refusal to revise its pricing structure despite improved macroeconomic conditions.
Speaking to the press, the Minister said, “Their continued disregard for the economic relief the cedi has provided is out of touch with the lived realities of Ghanaians. We will not hesitate to act in the public interest.”
MultiChoice has responded to the directive with resistance, citing concerns over the long-term sustainability of the cedi’s gains. In a detailed nine-page letter, the company argued that the local currency had depreciated by over 200% in the past eight years, and labelled the recent appreciation as unstable and insufficient to trigger pricing adjustments.
While some opposition voices in Parliament have urged dialogue and moderation, Mr George has maintained that regulatory action will proceed should the company fail to comply.
With the deadline expiring today, industry stakeholders and millions of DStv subscribers await a final decision that could either bring price relief or disrupt satellite TV access in Ghana.
