International tourists visiting Ghana in 2024 spent an average of $3,742.98 during their stay, typically lasting around 13 nights, according to the latest report from the Ghana Tourism Authority (GTA).
This figure signals strong earnings per visitor and reinforces Ghana’s reputation as an attractive destination for long, high-value trips. The 2024 average is nearly identical to the 2023 figure of $3,746.65, but a marked increase from pre-COVID levels in 2019, when tourists spent an average of $2,931 for 10 nights. The data shows progress in both expenditure and stay duration, pointing to Ghana’s improved competitiveness in the global tourism market.
Key drivers of this spending include popular events like “December in GH,” which continues to attract large crowds from the diaspora and beyond. During the 2023–2024 holiday season, international tourists reported daily average expenses of over $720 on lodging, $520 on entertainment, $446 on food and drinks, and $308 on shopping, based on a special survey at Kotoka International Airport.
Ghana’s vibrant cultural calendar, a range of accommodation choices, and its image as a secure and hospitable country have all contributed to longer visits and higher tourist spending. Interestingly, 30% of surveyed tourists said they had visited Ghana more than three times.
However, some concerns remain. About 37% of respondents cited high costs for visas and accommodation, though food and local transportation were generally viewed as affordable.
The GTA sees the current spending trends as evidence of untapped potential in Ghana’s tourism industry and is calling on stakeholders to invest in quality services, better pricing strategies, and enhanced visitor experiences to capture more value from this growing market.
With global tourism rebounding, experts believe Ghana’s rising tourist expenditure could significantly boost non-traditional export earnings and cement its place as a premier cultural and heritage destination in Africa.
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