Campaigning on social media is not enough to ensure victory, let’s go to the grounds – Bright Botchway urges NDC

Mr Bright Botchway, a prominent youth activist and politician, has issued a sterning warning to members and supporters of the National Democratic Congress (NDC) Yesterday during his media engagement after the visibility exercise the traders and artisans leadership did with the Parliamentary candidates ,Hon Phyllis Naa Koryoo yesterday at Kasoa market.

He emphasized that a strong presence on social media platforms does not guarantee victory for any Political party, adding that members of the umbrella fraternity should go to the grounds to campaign.

“Social media can create a false sense of security.While it is an essential tool for communication and mobilization, it does not always reflect the realities on the ground.” He noted.

He highlighted the dangers of overreliance on social media to gauge electoral success.

He stressed the importance of grassroots campaigning and direct voter engagement.

“We must not lose sight of the traditional methods of campaigning, which involve face-to-face interactions, community engagements, and addressing the real issues that affect the everyday lives of Ghanaians,” Botchway added.

As the Deputy Director of the National Youth Wing’s Traders and Artisans Network, Botchway underscored the critical role of youth mobilization in the NDC’s strategy.

He urged supporters of the party to actively participate in community activities, attend meetings, and engage with potential voters to ensure a comprehensive outreach.

“Winning an election requires a multifaceted approach. We must combine our efforts on social media with tangible actions on the ground,” he stated.

Botchway also pointed out that the NDC’s plans and policies must be effectively communicated to the electorate to gain their trust and votes. He reminded the NDC members that the real work lies ahead. “Our success depends on our ability to connect with the people and address their needs,” he affirmed, stressing the importance of a balanced approach to secure electoral victory.

He admonished the rank and file of the party to trade on unity and togetherness as it is the one the surest way to secure victory.

“Let us come together and work tirelessly towards our common goal. Social media is a powerful tool, but it is not the only one in our arsenal,” he said.

As the election approaches, Botchway’s caution serves as a reminder of the multifaceted nature of political campaigns and the need for a balanced approach to secure electoral victory.

By Lawrence Odoom