New World TV Secures Exclusive Rights: DStv/SuperSport Lose AFCON 2023 Broadcast Battle

In a groundbreaking turn of events, New World TV, a Togo-based satellite television network, has outbid industry giants DStv/SuperSport to secure a three-year media rights deal with the Confederation of African Football (CAF). The agreement grants New World TV exclusive broadcasting rights for all CAF competitions from 2023 to 2025 in 46 countries across sub-Saharan Africa.

This development marks a historic moment as it is the first time an African company has obtained exclusive rights to broadcast the prestigious Africa Cup of Nations (AFCON). The move reflects a significant shift in the dynamics of the broadcasting landscape, challenging the traditional dominance of multinational corporations in securing sports broadcasting rights on the continent.

While DStv/SuperSport has been a longstanding powerhouse in African sports broadcasting, New World TV’s successful bid signals a new era of opportunities for homegrown enterprises. The Togo-based network’s ambitious move not only secures their position as a major player in the media industry but also introduces a fresh narrative of African companies taking the lead in showcasing continental sports events.

Football enthusiasts across sub-Saharan Africa can anticipate a different viewing experience with New World TV at the helm. As the exclusive broadcaster for AFCON 2023, the network is poised to bring its unique perspective and coverage to the tournament, potentially redefining the standards for football broadcasting in the region.

The implications of this shift go beyond the immediate AFCON tournament, setting the stage for increased competition among broadcasters and potentially opening doors for more African companies to secure exclusive rights for other major sporting events. New World TV’s success in securing the media rights deal reflects the growing strength and ambition of African businesses in the global arena, particularly in the realm of sports media.

While DStv/SuperSport may face disappointment in losing the AFCON 2023 broadcasting rights, the industry is witnessing a transformative moment that underscores the emergence of new players and the redefinition of established norms. As fans eagerly await the kickoff of AFCON 2023, all eyes will be on New World TV as they take center stage in delivering an unprecedented viewing experience for football enthusiasts across the continent.